News

Ocean SF is looking forward to San Francisco’s sailing event of the year, the Rolex Big Boat Series, hosted by the St. Francis Yacht Club, where almost 100 big boats will come to compete this year in world-class sailing. Ocean SF is proud to be the sustainability partner again this year. Partnering with Sailors of the Sea and the Marine Science Institute, Ocean SF will be hosting three informal sustainability educational sessions in the Rolex Plaza the week of September 14th. Days and times to follow.

We are extending our Leadership Development internship due to the job market, as our post-grad interns are staying on; therefore, our program will continue through the year.

We believe in mentorship, real responsibility, and creating space for young talent to make a genuine impact on sustainable apparel.

We’re expanding our cohort and looking for passionate talent in:

✂️ Design: Technical apparel, concept development, & product design.

📹 Filmmaking & Storytelling: Capturing the heart of our sustainable mission.

📊 Retail & Merchandising: Driving business strategy and retail execution.

🚀 Sales & Marketing: Growing our brand presence and community.

If you’re ready to put your skills to work on real-world projects with a high-growth brand, we’d love to see what you bring to the table.

📩 Send your resume/portfolio to contact@oceansf.co

#OceanSF #CareersInFashion #CreativeJobs #Merchandising #BrandStrategy #Filmmaking #JoinOurTeam

Ocean SF has such a great summer working together and getting ready for our fall product launch.

A big shoutout to Craig Nomura for taking the time to meet with my Leadership Development interns and see them present the work they have done for my sailing apparel brand Ocean SF this summer. Having a retail powerhouse like Craig (former President of Global Retail for Levi Strauss) weigh in on what they have been working on was priceless. I believe it is important to pour into our future leaders and share our expertise when we can.

Post: Many thanks to Craig and our other summer guest speakers, Rosie Williams and Ainsley Woodford, for sharing their wisdom, and to Kyla Reichmuth, Zoe Rossiter, Anna Wohlman, Brynn Tully, Lucy Gellman, and, not to forget Emmitt, for your dedication and hard work for Ocean SF.

Last but not least, much love and a big thank you to Paris Thomas and Siena Thomas for hosting us at the Salesforce Tower and sharing their journeys and so many good snacks.

Lucy Gellman

In Fall 2027, Vogue World is making its San Francisco debut. Anna Wintour did not select San Francisco for its weather or skyline, but rather because it is a city that “isn’t afraid of change.” Wintour stated that San Francisco has a “history of rebelliousness… and incredible innovation. I love that San Francisco has always stood up for its values, and the things it believes in.” 

Ocean SF embodies Wintour’s statement: founded on the Bay and built on the idea that clothing should reflect your values above others. Rebelliousness and innovation against the current default have always been instinct to San Franciscans. Currently, the default is polyester. This material is derived from petroleum, spun into plastic fiber, and sold as performance wear. These plastic fibers are shed into wash water in every laundry cycle, traveling from washing machines into the Bay San Francisco sails on. Ocean SF’s response was natural technical wools that are Made to Last. While this is a quieter rebellion than the runway, it is the same refusal Wintour emphasizes. 

By 2027, Vogue will place a global audience in a city that has earned its reputation by diverging from the norm. Ocean SF does not have to change to meet the moment. It must maintain the values that made San Francisco Vogue’s choice in the first place. 

More to follow as Ocean SF prepares to welcome Vogue World to San Francisco. 

We are happy to announce that Ocean SF has once again been chosen as the Sustainable Partner for the 62nd edition of the Rolex Big Boat Series, hosted by the prestigious St. Francis Yacht Club in San Francisco, California.

As our brand is dedicated to ocean conservation, continuing this partnership is a deeply meaningful honor for our team.

About the 2026 Rolex Big Boat Series

Scheduled for September 16–20, 2026, this iconic regatta brings world-class sailors and competitive racing to the challenging waters of San Francisco Bay, set against the backdrop of the Golden Gate Bridge.

In addition to four days of high-stakes competition across select classes, this year’s event carries extra prestige as it serves as the 2026 ORC (Offshore Racing Congress) North American Championship.

Eligible Classes & Competitors

• One Design Boats: Classes include the J/88, J/105, and Express 37. (Other classes with minimum entry requirements may apply to the Organizing Authority).
• ORC Monohulls: Boats with an LOA ≥ 30 feet holding a valid ORC International certificate.
• Classic Boats: Traditional wooden plank-on-frame construction with an LOA ≥ 40 feet and a valid ORRez rating certificate (cold-molded construction boats are excluded).

Championing Sustainability On and Off the Water

At Ocean SF, we believe that world-class performance and environmental stewardship must go hand in hand. As the Sustainable Partner for the 2026 regatta, our goal is to support St. Francis Yacht Club in minimizing environmental impact and actively engaging our coastal community.

Ocean SF Sustainability Initiatives & On-Site Events

• Beach Cleanup Event: We are hosting a local beach cleanup during the regatta week to keep our shorelines trash-free and protect local marine wildlife.
• Educational Sessions in Regatta Plaza: Join us in the Regatta Plaza at St. Francis Yacht Club for interactive educational sessions focused on ocean conservation, sustainable marine habits, and eco-friendly sailing practices.

Join Us on the Bay

Whether you’re competing on the water, joining our beach cleanup, or attending our sessions at the Regatta Plaza, we invite you to be part of this incredible celebration of sailing excellence and ocean protection.