Ocean SF is donating 10% of proceeds to two organizations that work to fight plastic pollution in our oceans. One of them is 5 Gyres who works to create a zero-waste and plastic-free future.
Ocean SF made our first donation on August 28, 2020. Are you wondering what the name 5 Gyres means? A gyre is a large-scale system of wind-driven surface currents in the ocean. There are five massive main gyres located in the North and South Pacific, the North and South Atlantic, and the Indian Ocean that create a circular current system.
My Ocean SF 100% merino mid-layers do not pollute the oceans or drinking water. Ocean SF will pay you 10% on every sale you close on our Ocean SF website. Please join me by contacting me at sydney@oceansf.co and I will set you up with your personal sales code. Let’s get started!
As I collect my thoughts this early Sunday morning I am dreaming of my last misty morning on the San Francisco Bay. It was the Big Daddy Regatta hosted by Richmond Yacht Club. It was pouring rain, but I was ridiculously warm in my Ocean SF wool mid layer. I was wearing the men’s size large in Orange sitting inside The Pelican Race Committee boat.
This was my last big gathering of a group of 50 people or more before quarantine. I stood in the Yacht Club talking to the Berkeley Yacht Club President. I met some very interesting people that day on both the Race Committee and at the after party. I was sipping a beer and making plans with them for the summer. Oh, the things we take for granted. I miss the luxury of being so naive.
Midwinters
Before COVID-19 I was busy raising money to fund my next Ocean SF collection. Now the retail industry has blown up and not in a good way, and as a consequence is bleeding money. Maybe hemorrhaging is a better word. Still, I was just chosen as a semi finalist for The Pepperdine 15 most fundable companies and our Vintage preowned store is now open and we’ve seen a few sales roll in.
A friend of mine in advertising who works with the big brands told me I dodged a major bullet not having produced the inventory I had planned. Maybe so. Maybe so.
For whatever reason in many of my endeavors luck always plays a bigger role than my efforts. Heaven knows I was hustling hard to fund that production.
More importantly, I’m thankful for the environmental re-set we are seeing as a result of quarantine. This is definitely the silver lining of the situation. As I see our planet healing I am even more committed to locally and ethically produced sustainable outdoor clothing.
As the morning fog lifts this June morning in the Bay Area I sip my coffee and plan my next move for Ocean SF. I can see my fall collection with valour cotton pants for men and women in jewel tones, and cosy cotton hoodies in sky blue. I see myself walking back into my San Francisco factory and putting everyone to work.
Another silver lining is time. I’ve updated our website. I had to learn how to program with Elementor Builder to do it, so please don’t say I’m not techie. Because I am. My kids don’t teach me how to use technology, I teach them. I’ve detailed our certifications and commitment to human and environmental protections in our processes under the Ethical & Sustainable tabs, click here to read more.
Ocean SF has partnered with Boomerang Recommerce for our first circular economy partnership Vintage Ocean SF. This is a great opportunity to buy Ocean SF at a discount and to protect our environment. Please see our new store on the Home Page of our website under the Vintage Ocean SF tab.
Again, please remember to donate to The Trident Project which was started by founder and environmentalist Sydney Chaney Thomas of Ocean SF.
The Trident Project supports all efforts that work towards protection of clear water and our oceans from plastic pollution in any form, most importantly in the plastics.
Please visit our new Vintage Ocean SF store on our site Ocean SF for secondhand or gently worn 100% biodegradable Merino Wool jackets, hoodies and other products.
