You’re sitting on a sailboat…

Can a clothing brand change the world? Maybe. Initially, Ocean SF was founded to solve the problem of being cold on a sailboat. Since then it has become so much more.  Founder Sydney Chaney Thomas is an avid skier and sailor, conservationist, activist and entrepreneur. This created the perfect storm to create Ocean SF.

The story begins on a sailboat in San Fransisco Bay. It was early morning and Sydney was taking a certification course for sailing. She unexpectedly took a wave down her back and was wet and chilled for the next six hours. As a skier she knew that wool socks stay warm when wet and frost bite is avoided. A jacket made of Merino Wool was the obvious solution. Since none existed she designed and made her own in L.A. through a friend who knew a Gucci pattern maker. The first prototype arrived in a FedEx box while she was on San Fransisco Bay in a sailing race. As the idea to form a company began to take shape Sydney knew it had to include only sustainable fabrics and the products had to be locally and ethically made. Ocean SF became more than just a dream when Sydney raised $20,000 to mill her custom fabric through Global Merino in Marin County, California. Global Merino won the Eco Performance Award in 2017 in Munich Germany. They are Bluesign certified and pioneers in ethical and sustainable textiles. This is where the fabric for the jackets comes from. The jackets are then sewn in San Fransisco by Synergy Apparel. The owner Connie Pang does the most beautiful work. When Sydney is in production she’s there almost every day watching the seamstresses sew and cut her fabric. Connie has an open door policy.

“We are an elite cut and sew contractor that has been producing quality apparel products for more than 30 years in San Francisco.

Our production staff are all extremely experienced and skillful sewers.  Many of them have been with us for more than 20 years.

Our management team is comprised of a “husband-and-wife” team working seamlessly together.” – synergyapparel.net

Anyone who has tried to make ethical and sustainable clothing knows the barrier to entry is unimaginably difficult, but it can be done. There is nothing glamorous about being a clothing designer. It takes determination and the learning curve is steep and expensive. Sydney is often asked how much it costs for her to make each jacket and she will laugh and say, “About $20,000” and this is no joke. When you wear Ocean SF you are wearing your values, plus the hard work, determination and courage of a small group of people who believed it could be done.

Literacy, Conservation & Sustainability

Last week I was able to attend a dialog conference sponsored by Bluesign of Switzerland. Sadly, I was not able to stay for the afternoon session because I teach language arts in the afternoon to children K-6. In doing this I stay aligned with my values and life purpose.

The Bluesign event was fascinating as they are addressing conservation in manufacturing and are changing the world, or in this case, returning the world to its more natural form. When I started Ocean SF it was uncommon to think of clothing and the widespread use of plastic as dangerous, but it is.

I was in good company with many large brands and proponents of sustainability in attendance. I was sitting with two fascinating people involved in the science and chemicals used in the supply chain of manufacturing. I asked them dozens of questions as their knowledge was deep and this is an area that I wish to grow in.

Bluesign did a presentation on the Measurements of Impact. Emissions, chemicals, particles, gas, noise, heat, radiation and the impact of the World Health Organization in reducing waste and pollution in manufacturing. Over consumption and over production remain a notable problem as well. There is just so much to learn.

It was fascinating and impressive that one company can incite so much change. I would have loved to have spent two days learning more about Bluesign and their efforts around the world, hopefully I will have the chance again.

I’m preparing to teach a class on leadership and in doing this I am thinking about what I most value. My most pressing concerns are literacy, conservation and sustainability.

I’m excited to be a Bluesign partner and grow my line of sustainable outdoor apparel. I will also continue to work in the field of literacy touching as many lives as I can in my work at The Learning Space where I see 24 students weekly.

Sydney

Walking the Walk

Founder and CEO Sydney Chaney Thomas at our San Francisco factory on 6th and Mission

Currently, we are working to get Ocean SF rated on the ‘Good On You’ rating system for consumer use when purchasing clothing. It’s an app you use when buying clothes to check how environmentally, labor and animal friendly a company is. For example North Face got a three ‘Its A Start’ and Patagonia got a four ‘Good’ and Helly Hansen got a two ‘Not Good Enough’ rating. I’m hoping Ocean SF will have a five and if it doesn’t I’m committed to ensuring it will.

I’ll be attending a Bluesign event in November to learn more about how Ocean SF can help to drive sustainable change in clothing manufacturing in the U.S.

After being part of the glamorous San Francisco Fashion Week as a new and emerging designer, I’m back to the nuts and bolts of laying a solid foundation for my environmental conservationist sportswear company Ocean SF.

I am very proud of the amazing vendors and partners I have been lucky enough to find and work with over the last three years.

Our beautiful 100% Merino Wool fabric that we custom milled through Global Merino was expensive to manufacture, but it is ethicality and sustainably produced. Global Merino is a Bluesign System Partner and a Responsible Wool Standard (RWS) supplier. This is the gorgeous orange, red and blue fabric you see in our advertising.

Ocean SF manufacturers our wool jackets and hoodies in San Francisco on Sixth and Mission Streets near Union Square. They are hand sewn by Connie Pang and her team of sewers. Our Ocean SF logo and hats are embroidered in Oakland, California by a company called Blue Frog.

Our patterns are made by Gina Golledge in Richmond, California and our grading and markers are made by Mary Ann Parker of Marker Express located in Napa, California.

Our linen dresses are made of 100% linen and are completely biodegradable without buttons or zippers.

Our swimwear is made of zero waste fabric in Italy and New Zealand specifically for Ocean SF. Our partner Emroce is owned by Emma Churchill and she sources her fabric from a company called Econyl. It’s difficult to coordinate the time zones, but it’s nice when I can FaceTime Emma. She is always quick to get samples done and is very hands on sewing everything with her team. The fabric is soft, light weight and beautiful to the touch. The fabric and well thought out design make our swimwear unparalleled in comfort.

We are working very hard behind the scenes to bring our customers the most beautiful and environmentally evolved sportswear available today.

Tested At Sea

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Brian Rus photo by Bill Rus

Last summer Ocean SF was tested at sea during the Pacific Cup Race to Hawaii. It performed exceptionally well in this environment as the night squalls would soak the sailors on deck and the jacket made of all natural Merino Wool would still keep them warm. The jacket would be laid out to dry on the deck the next. Keeping sailors comfortable on these amazing voyages is our mission. Please read the remarkable words by Bill Rus about his trip below.

“The trip back was amazing. Sixteen days of sailing without the bother of societal noise. No time constraints other than our watch schedule. No Internet, no social media, no distractions from advertising or any other artificial stuff—just horizon-to-horizon, 360 degrees of pure nature—and pure sailing. Milky Way across the sky, with the Perseid meteor shower in full glorious display. Rainbows from squalls were not just 180 degrees, but almost 360 degrees…the arc of the rainbows was so complete and so close to the boat that I felt like I could reach out and touch it. I’ve never seen anything like it.

We slowed to a crawl mid ocean—as far as one can get from land in the world—and we went for a swim.  The deep translucent blue of the open ocean is indescribable. Photos can’t touch it. Descriptions are not enough. You just have to experience it for yourself.”  – Bill Rus

Ocean SF outfits crews, please contact us for more information.