Warm Gear for Cold Weather & More

Ocean SF is in production again in San Francisco making our sustainable outdoor apparel. After selling out of almost everything I’ve made I am taking the deep dive into producing another line of clothing for cool weather. My signature jackets will be available, but stock is limited as I have been taking pre-orders through out the pandemic for what I was out of. Even though retail is suffering during the pandemic Ocean SF has been thriving. As orders rolled in I miraculously had just that size and color for the order in stock. Every time I received an order I was able to make a donation to The Lonely Whale or to 5 Gyres. It feels incredibly good to be able to help the organizations that are working to save our oceans and waterways from the impact of plastics and plastic particles. Now it’s time to replenish so I can offer some nice discounts to teams and my loyal customer base.

We are bringing back some of the winners from last year including the very thick and warm 100% Merino Wool hoodie. If you are social distancing outdoors this winter this is the perfect purchase. Originally made for sailing this is an anywhere garment. My fabric is custom milled making it perfect for outdoor sports like sailing, hiking, skiing or cycling because it wicks moisture and continues to keep you warm even if it gets wet. It is also anti-bacterial meaning it will not smell even if you sweat. What’s not to love?

These 100% Merino jackets and hoodies are great for spending time at the fire pit or doing the back yard social distancing required to stay healthy through the upcoming flu season.

I’ve just finished my women’s prototypes for the velour track and wide leg jogger pants. They are incredibly comfortable and stylish. There are three styles in pants and shorts for both men and women. I also finished my two new Bamboo tops. They are so comfortable and light weight an excellent layering piece to be worn under the wool. These long sleeve options have a wonderful soft smooth finish and are slightly stretchy. This is a wonderful innovative fabric that you will love. I used bamboo because it is the most environmentally sustainable fabric in the world right now. Bamboo grows quickly while putting oxygen in our atmosphere and it is also easy on water during production unlike some fabrics that use a great deal of water to produce. These new styles will be available in early January or sooner. And, they are ridiculously comfortable. Please feel free to leave me a comment or send me a message to learn more.

Big Daddy Regatta & Getting Back to Work

Big Daddy Regatta

As I collect my thoughts this early Sunday morning I am dreaming of my last misty morning on the San Francisco Bay. It was the Big Daddy Regatta hosted by Richmond Yacht Club. It was pouring rain, but I was ridiculously warm in my Ocean SF wool mid layer. I was wearing the men’s size large in Orange sitting inside The Pelican Race Committee boat.

This was my last big gathering of a group of 50 people or more before quarantine. I stood in the Yacht Club talking to the Berkeley Yacht Club President. I met some very interesting people that day on both the Race Committee and at the after party. I was sipping a beer and making plans with them for the summer. Oh, the things we take for granted. I miss the luxury of being so naive.

Midwinters

Before COVID-19 I was busy raising money to fund my next Ocean SF collection. Now the retail industry has blown up and not in a good way, and as a consequence is bleeding money. Maybe hemorrhaging is a better word. Still, I was just chosen as a semi finalist for The Pepperdine 15 most fundable companies and our Vintage preowned store is now open and we’ve seen a few sales roll in.

A friend of mine in advertising who works with the big brands told me I dodged a major bullet not having produced the inventory I had planned. Maybe so. Maybe so.

For whatever reason in many of my endeavors luck always plays a bigger role than my efforts. Heaven knows I was hustling hard to fund that production.

More importantly, I’m thankful for the environmental re-set we are seeing as a result of quarantine. This is definitely the silver lining of the situation. As I see our planet healing I am even more committed to locally and ethically produced sustainable outdoor clothing.

As the morning fog lifts this June morning in the Bay Area I sip my coffee and plan my next move for Ocean SF. I can see my fall collection with valour cotton pants for men and women in jewel tones, and cosy cotton hoodies in sky blue. I see myself walking back into my San Francisco factory and putting everyone to work.

Another silver lining is time. I’ve updated our website. I had to learn how to program with Elementor Builder to do it, so please don’t say I’m not techie. Because I am. My kids don’t teach me how to use technology, I teach them. I’ve detailed our certifications and commitment to human and environmental protections in our processes under the Ethical & Sustainable tabs, click here to read more.